Banner Ads...
are they worth the money?
What you need to know
about traffic building.

If you are thinking of using banner ads to increase traffic to your e-commerce biz...
there are some points to consider.

Design banner ads that will catch the eye of your target market. Banner design must be noticed.

Negotiate the deal with the Web site. Web sites charge in one of three ways...

- per-impression -- banner pops up, you pay
- per click-through -- viewer clicks on banner, you pay
- per-sale -- viewer buys, you pay.

Place banner ads
on a Website
aimed at your target.

You can either...

a) do it yourself -- if you know what you’re doing.
b) purchase banner space through your ad agency (for those with the budget).

But however you do it, your core target market must make up most of the audience for this site.

Receive and measure click-throughs. Your banner vendor must provide you with a real-time stats page.

Calculate whether it was worth it. You know how much the banners cost you. And you know what they generated. Was the cost worth it?

Banner ads compel visitor
to click-through to your site.

No easy task. You want to be sure that the use of banner ads, as a way to drive targeted traffic to your web business, is worth the costs to you.

You may decide that banner ads do not suit your situation.

The best news is that there are better ways to build traffic. Ways that will not bust the bank!

Click on the Banner ads button below for more useful information about banner advertising and other traffic generating secrets.