Strong, active, and tight
sales copy-writing
is 10% art and 90% hard work.
And you don't have to be a professional.

Here are the copywriter’s equivalent of hammer, drill, and saw...

Kill all tired writing , writing using passive verbs, floppy adjectives and 6-syllable nouns. What is meant by active and strong? Well, which of the following do you think is stronger?...

• The cat was run over by the truck.
  
  OR
  
  
• The 10-ton Mack pancaked the kitty.

The second one of course... poor kitty.

Learn how to write riveting copy...

Or hire a writer to write it. If you hire, ask candidates for references, credentials, samples of written work, and c.v. (focus on training, past employers, and online experience).

Even if you hire a copywriter, you must still be able to evaluate their writing. Ultimately, whether you are writing it yourself or hiring a copy-writer to write it for you, you're responsible.

Knowledge of your product's benefits, and your customers' needs, however, are critical to your e-commerce biz.

Write as if you were talking to a good friend... as if your customer was sitting across the table from you.

Whether you are writing for technical purposes or writing a book for the web. Your writing style will determine the impact your website has on your sales.

Click on the Writing button below to discover more about writing for the web and the opportunities that are waiting online.